Instagram is now the core of many brands’ social presence and is driving traffic that is profitable to social media platform, growing the number of conversions and creating an engaged audience.
If you find that your Instagram presence isn’t as thriving as you’d like is the right the right time to sharpen up the strategies you employ to attract genuine, organic users on Instagram. The more people you can attract, the more opportunities you have to engage with users and create unique experiences for them.
A natural distinction can be essential Some brands will take the easiest route when trying to get more Instagram followers. Pay-per-likes and follower websites are all over the place, but these shortcuts are never worthwhile, since the Instagram algorithm is regularly upgraded to remove high-quality accounts paid for and interactions.
Additionally the amount of followers you have that you display on the Instagram following doesn’t mean much if it doesn’t represent an engaged and active fan community which makes purchases, visits your landing pages, and advocates for your brands among friends and followers. Start building your presence up the right way with these tips for getting more Instagram followers.
10 Ways to increase Instagram followers
1. Make sure you optimize your Instagram account
Before you begin figuring out the best way to increase followers on Instagram one essential step is to ensure your account is fully optimized. Think of your brand’s Instagram bio like the «homepage» for your account.
If you don’t have a biography, picture captions, a suitable username or profile picture, what will users know that the account is part of your company? It may sound like a simple question however on Instagram your profile picture and bio create the basis of your brand’s identity. The bio link is the best place to bring Instagram visitors to your website therefore optimizing your profile is vital.
If you’re uncertain where to put your link, consider marketing or product pages that are related to specific keywords, hashtags or campaigns you’ve posted on your Instagram account. It’s fine- but why not offer users an unified experience when they move from your bio page to the site? This has led to the popularity of IG link landing pages which provide relevant links to the latest articles mentioned on a brand’s feed, along with «link to bio» posts that direct people to these hyperlinks.
Make sure that your username is as search-friendly as you can this usually means staying closely to your brand name. If your business name is longer, try to reduce it to something that the audience would recognize. Do not include numbers or other unique characters into your username, and if you can, keep it in-line with other social media handles that you already have.
The best way to optimize your Instagram account is to develop and follow an Instagram marketing strategy. Further information can be found on Stack-writer.
2. Keep a consistent content calendar
One of the worst things you can do when trying to gain users for Instagram is to post content randomly, at random times. If you’re lucky enough have people following you from initial stages, you don’t want to cause them to forget that they were following you at all.
To prevent this from happening, stick on a regular schedule for posting. Generally, brands shouldn’t post more than a couple of times each day in order to avoid the possibility of spam however whatever the frequency you choose to use, make sure it’s consistent. There are around 200 million Instagram users visit the site every day and, to make your wide, try posting at least a couple of times throughout the entire day.
In the actuality, our very own study of the most effective times to upload to Instagram reveals the most effective times to publish for a variety of sectors, and you can look up our research on the best times to post across all subject areas in the following table:
The habit of sticking to a plan helps you to create an ongoing experience for your followers and keep them aware of your brand. However, if you’re thinking about how you’ll be able to keep track of when to update your content at different time slots throughout the day We’ve got your back using Sprout’s scheduling features and optimal time features. Read to find out more.
3. In advance, schedule Instagram posts
While the Instagram algorithm has been changed to show users more interesting content posting at the best time can give your posts more exposure by increasing the engagement that they receive.
There’s a lot your brand can do to increase its the visibility of your brand, and with Sprout Social, scheduling Instagram content is just one. With our latest tools, we can help your company schedule content in an easy process.
By scheduling content in advance the entire team will be able to see campaigns and schedules more effectively. It’s always smart to build out content in advance and using the help of our Instagram tool for scheduling, you’ll be able to reach your audience and maintain a consistent flow of content all at once.
It is also possible to use Sprout’s patented ViralPost feature to let us take care of the job for you. ViralPost analyzes your profile’s engagement history and pinpoints the optimal times for you to post using algorithms.
Get your Instagram content plan using Sprout Social.
In addition to the ability to schedule a complete photo of your Instagram content calendar, Sprout offers even more options to enhance your company’s feed.
Send IG-approved photos to your team by using our Asset Library, or test out our grid preview feature to make sure that every element of your presence is consistent with your brand design.
You can get a hands-on experience of these features and much more with 30 days of a free trial of Sprout.
4. Partner with brand advocates and partners to post your content
In order to get more Instagram followers, it’s crucial to know the value of your following. The larger your follower count grows (organically) the more potential buyers and customers will be able to attract.
The most effective way to attract your customers to follow you is to put yourself on their radar and show up. It’s crucial to be active on your own Instagram along with other accounts. Try sponsoring user-generated content in order to get your brand in customers’ feeds. It is also possible to hold Instagram contests to get your name and brand noticed.
reaching a wider reach to a larger. These types of campaigns help build social proof by showing your fans are invested enough to repost your content or develop an own UGC.
Another method is to get your profile placed in front of a more broader crowd. You can try to partner with bigger Instagram accounts that are in your field such as notable influencers in your space, to share your content to their audience.
Just make sure you’re providing something worth your time. The one thing you do not wish to be is appearing to be too selling. Find collaborations in marketing and co-marketing plans with other companies to build your Instagram audience.
5. Beware of false Instagram followers
There’s a vast distinction from an Instagram account with fake followers and genuine followers. It could be tempting to just buy Instagram followers but the negative impact is far greater than the benefits of organic growth in followers.
Fake Instagram followers tend to:
* Create fake followers If they visit an unactive Instagram feed that has tens of thousands of followers, it can lower the account’s credibility. Do not trick people into following your account. Establish trust and build long-lasting relationships to increase engagement.
* Have no ROI It’s possible to buy followers, however your newly acquired bot or new followers will never buy any products. Brands follow on Instagram because they love the content you’re posting, or even your business in general. They are real spenders and will add value to your company.
• Create little or no buzz: In the event that you’ve got 10,000 fake fans, what number of them likely to like, comment on and share your content? More than likely, these bot or fake accounts will be cleaned by Instagram and deleted. This will make your posts appear like engagement graveyards.
People who are real have the capacity to share, like, comment and interact with photos on Instagram. In addition, they enjoy being able to see someone on the other side responding.
For instance, Lush Cosmetics takes the time to answer a variety of product related questions. This results in customers returning to follow, or sharing with others. These interactions will always have more value than a set of followers who are not active.
6. Display your Instagram everywhere
How are people going to discover an account if you do not advertise your Instagram? Make sure that your Instagram account is on your website as well as different social media networks.
In order to increase visibility and make yourself known, it is among the most effective methods to be noticed. If you are determined to gain more followers on Instagram make sure that people know how to find you. You can include social media buttons to your blog and website to help promote social shares across all your social media platforms and tell people where you can be found on Instagram.
Another great idea is to cross-promote across all your social media accounts. For instance, the Museum of Modern Art regularly spreads awareness about its Instagram via Twitter. You can leverage your other social networks to direct visitors to your Instagram.
However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have the motivation to follow you there. There is a reason to be thankful, and with Instagram offering a variety of new videos and content features such as Stories, IGTV and Reels, you have a great opportunity to attract followers via creative content.
7. Post content followers are looking for
Although it’s not as easy to accomplish it’s wise to study what your followers would like to view. You’ll notice on Instagram that certain types of content perform better than others. This is the reason why testing is crucial.
It doesn’t matter if it’s captions, filters, content types or posting times, even the smallest small thing can make all the difference. Keep an eye on ground with new Instagram fashions to make sure you’re posting popular content.
For your research to go a step further, your business ought to invest in Instagram analysis tools. This will make it easier to track, benchmark and evaluate Instagram content across all accounts.
Make sure you are confident about your content strategy by studying different filters, captions and more to see the best way to engage your audience. If you’re unsure where to begin, consider analyzing your competition.
It’s not a good idea to directly copy your competitors, however it’s wise to make notes on what they’re doing or post that inspires engagement. A little bit of research into your competition could go a long way. You can use the report on Instagram Competitors report to get a look at what’s working for other brands in your industry.
8. Start the conversation
One of the most effective methods to get users aware of your Instagram is to engage them in conversation. According to the 2020 Sprout Social Index, consumers prefer engaging with visual-first content like photos (68%) and videos (50 50 percent) while there are 30% who want to engage with texts. Instagram is the perfect platform for this kind of audience profile that combines eye-catching images with captions that are just as engaging when you improve your Instagram caption writing abilities.
People continue to use social media as a primary brand’s point of contact to ask off-the-cuff questions and chat, serious customer care queries or praise for their favorite brand and product. In order to be successful in your business, you need to be helpful and responsive on Instagram.
Make sure to reply to all comments and questions as you can, since it could be the difference between getting an entirely new customer or follower or strengthening your relationship with your audience. Our Index research also revealed that 89% of people will buy from a brand after having followed them on social media, so it’s important to gain the attention and trust that is required to turn someone who is visiting your profile to a follower.
9. Find hashtags that are converted into
One of the most tried-and tested ways to get followers on Instagram is by using hashtags. Since the beginning, hashtags have been an important instrument for discovering and have allowed us to increase our social reach. As marketer, you would like to build your community by gaining followers . hashtags are a great way to do just that.
In the beginning, search for hashtags that aren’t too filled with users. Social Media Examiner points this idea out in detail by explaining how the hashtag #love has over 184 million photos associated with it. Finding a way to stand out your Instagram content among an ocean of millions of videos and photos is not an easy task.
You have to find hashtags that your target market are more likely to visit. If a relevant connection occurs, these users are more likely to follow your account. Unique hashtags, such as branded hashtags, are one way to group posts around relevant content for your brand and campaigns.
For example, M&Ms does a great job at linking hashtags on an event in which they’re participating. Through hashtags such as #mmspotlight, the company can target its customers more precisely where the event that is the spotlight happens and also creates awareness.
Knowing the way your hashtags perform on Instagram is equally critical to using them. With the tools of Sprout Social’s hashtag analysis give you access to hashtag performance and usage statistics to determine which hashtags are performing best.
Do not blindly dive into the hashtag universe, know what you’re tagging so you can build your following.
10. Your Instagram followers smile
Not to mention If you can make your Instagram followers content, you can are rewarded with increase in followers. We’ve given you numerous suggestions for brainstorming and scheduling content to put them into practice in a manner that feels authentic to your company’s tone of voice. This means, stay clear of seeming needy, sales-driven or robotic.
For many accounts, this could mean sprinkling posts that are designed to make smiles on the faces of your followers and to build connections with your customers. Be sure to give your followers with content as if they were friends on your personal feed: it could be posting photos, memes, inspirational posts or simply re-sharing intriguing photos or artwork (all properly credited, of course) that can give your followers a small mental boost during the day.